Entries from July 2008

July 31, 2008

Another reason why Cold Calling is getting less effective in Canada

This was posted on today on CBC news today.
Telemarketers face ‘do-not-call’ axe on Sept. 30
Canadians will be able to give telemarketers the slip as of Sept. 30 when the national do-not-call-list officially begins operating.

30/07/2008 12:30:52 PM
CBC News
Under the new rules, announced Wednesday by the Canadian Radio-television and Telecommunications Commission, telemarketers will not be allowed [...]

July 28, 2008

How to Upset Your Customers for 2 Cents or Less

As I walked away stunned. I remember feeling frustrated by what I had just experienced.
We had been looking forward to this day for a while. For our birthdays, my Mom gave my son Jacob and I tickets to today’s baseball game between The Toronto Blue Jays http://toronto.bluejays.mlb.com (our favorite team) and the Seattle Mariners http://seattle.mariners.mlb.com at the Rogers [...]

July 24, 2008

How to maximize the effectiveness of your daily commute or drive time

Carl Melville who is the Chief Communicator at Enact Marketing http://www.enactmarketing.com asked the following question on LinkedIn:
How do you maximize the effectiveness of your daily commute or drive time?
Here was my response:
Hi Carl,
How do I maximize the effectiveness of my daily commute?
1. Reading: I listen to audio-books (I am an audio-book junkie). This allows [...]

July 16, 2008

How to get your customers to buy your business cards

Imagine having thousands of your happy customers proudly putting their good money down to buy your business cards.
What do you think all those raving fans marketing your business would do for your business?
Hi, it’s Richard again, and the reason that I haven’t blogged in over a week is that my family and I just returned home from our [...]

July 6, 2008

How our “Date with Disney” can improve your next Presentation

We can hardly contain our excitement. Tomorrow my family leaves for a week long trip to Disney World.
We have been preparing for this moment for years. We have saved up the money, booked and planned our trip extensively. We searched websites for tips on how to get the most out of our money, time and [...]

July 3, 2008

Ending your speech with a Bang: How to effectively close your presentation

In my previous post I talked about how important the close of your presentation is.
In this post we will talk about how to create a memorable close that will end your presentation on a high note.
In order to end you presentation / training / speech on a high note you need to consider these key [...]

July 1, 2008

Lessons learned from Canada Day Celebrations and how they can impact your next presentation

Their was a hush through the crowd as they waited in anticipation. They moment they waited for has finally arrived. 
My family has a tradition every Canada Day (July 1st). Our local Rotary Club puts on a big show at Riverside Park (in Guelph, Ontario, Canada) that seems to attract the entire city. They do a [...]