How to convey your message so your customer understands

We all have a preferred learning style. And since we are educating our customers about the solutions that we offer, it only makes sense to teach them the way that will allow them to best grasp the information.

The three learning styles are:

  • Visual
  • Auditory
  • Kinesthetic & Tactile

The following chart from http://www.chaminade.org/inspire/learnstl.htm will help you identify your learning style and by listening to how your customer describes things (2nd column), you can adjust your presentation to effectively communicate to them in the way that feels most comfortable to them.

This chart helps you determine your learning style; read the word in the left column and then answer the questions in the successive three columns to see how you respond to each situation. Your answers may fall into all three columns, but one column will likely contain the most answers. The dominant column indicates your primary learning style.

When you..

Visual

Auditory

Kinesthetic & Tactile

Spell

Do you try to see the word?

Do you sound out the word or use a phonetic approach?

Do you write the word down to find if it feels right?

Talk

Do you sparingly but dislike listening for too long? Do you favour words such as see, picture, and imagine?

Do you enjoy listening but are impatient to talk? Do you use words such as hear, tune, and think?

Do you gesture and use expressive movements? Do you use words such as feel, touch, and hold?

Concentrate

Do you become distracted by untidiness or movement?

Do you become distracted by sounds or noises?

Do you become distracted by activity around you?

Meet someone again

Do you forget names but remember faces or remember where you met?

Do you forget faces but remember names or remember what you talked about?

Do you remember best what you did together?

Contact people on business

Do you prefer direct, face-to-face, personal meetings?

Do you prefer the telephone?

Do you talk with them while walking or participating in an activity?

Read

Do you like descriptive scenes or pause to imagine the actions?

Do you enjoy dialog and conversation or hear the characters talk?

Do you prefer action stories or are not a keen reader?

Do something new at work

Do you like to see demonstrations, diagrams, slides, or posters?

Do you prefer verbal instructions or talking about it with someone else?

Do you prefer to jump right in and try it?

Put something together

Do you look at the directions and the picture?

 

Do you ignore the directions and figure it out as you go along?

Need help with a computer application

Do you seek out pictures or diagrams?

Do you call the help desk, ask a neighbour, or growl at the computer?

Do you keep trying to do it or try it on another computer?

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