“I have not failed. I’ve just found 10,000 ways that won’t work” – Thomas Edison
The customer said, “No” and you ended up not getting the sale. What do you do?
One of the key things you need to do when the customer says no is to think of why they are saying “No”.
Does your offer meet their needs?
Did you discover what those needs were, or did you just launch into your presentation?
Was your price too high?
Did you conveying the value of your offer compared to their needs in a way that it helps your customer realize that your price is reasonable?
These are just a few of the many questions you need to be asking yourself when you hear, “No”.
If you do a post-sale analysis and discover where you need to improve, you will learn and improve on your next sale. If you don’t … you won’t.
This is your opportunity to discover one more way that it didn’t work. And then you will be one step closer to what will work.