How to become more effective at Networking Events – Part 15

Be Proud of what you do

When you attend a networking event it is important to remember what you are really selling. What is the benefit that you bring to the table for your customers. It is important to keep this top of mind. Other wise you may feel like you are selling at people instead of helping your customers buy. (Big difference)

Focus on the benefits.

Your job is to look for people that can use those benefits and communicate them in a compelling way, so they want to explore how you can help them further.

And if you don’t see how the benefits that you bring to the table help others, my advice would be to find something else to do. Instead of trying to sell something you don’t believe in, invest the time to find something you do believe in. Not only will selling become easier, but your life will become more fulfilling.

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