How do you get past the gatekeeper?

How do you get past the gatekeeper?

 This is a question that I get from many Sales Professionals who want to know how to get to see top level executives and are getting stopped by the Receptionist or Executive Assistant.

First thing you need to do is to make sure that you are polite and respect them and their role in their organization. The purpose of having a gatekeeper is to maximize the use of their boss’ time.

In my experience, the gatekeeper is usually very well informed about what is going on in the organization and may even control their boss’ schedule.

So, how do you get past the gatekeeper? You don’t.

Instead you need to sell to the gatekeeper on why it will be in their boss’ best interest to meet with you.

And by showing them the respect they deserve, you will greatly increase your opportunities.

 

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