Customers don’t want to be sold anything. But they love to be helped by experts.
By positioning yourself as an expert in your industry, you can enter that promise land where instead of approaching your prospects, they will approach you. Already pre-qualified with:
- a need
- and the thought in their head that you are uniquely qualified to satisfy that need.
Instead of you trying to sell them on your solution, they will be selling you on providing that solution.
So, how do you become an expert?
Check out my next post to find out.