In my last post I talked about how to stand out from your competition by becoming an expert.
But just how do you become an expert?
Well it isn’t as hard as you might think.
Here is how you do it:
Study: The more you know about your industry, your customers and your products the more credible you will become.
Specialize: Narrow your focus and specialize in something that will allow you to know more about that subject and you will have the knowledge of an expert.
“Study the three best books on any subject and you will know more about that subject than 95% of the population.” – David Peoples, Author of an excellent Presentation skills book, “Presentations Plus” and an awesome Sales book “Selling to the Top” http://www.amazon.com/Selling-Top-Peoples-Executive-Skills/dp/0471581054
Showcase: Let people know what you know or they won’t know that you know and that is just as bad as not knowing what you know.
Got that! What I am saying is that if you don’t communicate your expertise in ways that others can easily grasp, then you may as well not invest the time increasing your knowledge.
“A thinking person unable to communicate stands at the same level as those who cannot think.” – Pericles
So increase your knowledge, narrow your focus and communicate that knowledge in easily digestible ways and you will be percieved as an expert.
By the way, just how can you communicate your expertise?
What are some of the communication vehicles you can use to get your prospects attention?
Check out my next post to find out.