Imagine if you could have others promote you to their customers, who just happen to be your target market.
Well you can if you if you ask these simple questions when setting up a cross promotion.
P.T. Barnum (who according to Joe Vitale http://www.mrfire.com (from The Secret http://thesecret.tv/ fame) in his book “There’s a Customer Born Every Minute” http://www.amazon.com/exec/obidos/ASIN/0814479537/ref=sim_books/103-6167366-1778230, said that P.T. Barnum invented cross promotions.) would ask the following questions before setting up a cross promotion.
Question #1: Who are my potential customers? Those customers that are most likely to buy from you.
Question #2: Who else wants to reach these same people? Who else serves those same type of customers.
Question #3: How can we reach our potential customers more effectively? By cross promoting our products and services.
and I would add:
Question #4: How am I goint to win with this promotion? Marketing is simple, if you don’t win, you shouldn’t be playing.
Question #5: How will my marketing partner win with this promotion? Same goes for your marketing partner, if they don’t receive benefit in the deal… why would they go ahead.
Queston #6: How will my marketing partner’s customer win with this promotion? If their customer’s will need extra benefit (value) from the promotion in order to take the action that is needed to make the promotion a success.
The benefits of cross promoting to your target customer can be amazing and very cost effective.
So ask the right questions and grow your business.