The First Step to Success in Business and in Life

I have noticed a continuing trend in business that continues to bother me.

It frustrates me because I believe it is one of the main reasons business fail.
It frustrates me because it is costing companies and organizations thousands of hours of heart ache.
And it frustrates me because it is costing companies millions of dollars in lost profit.

What is it?

I can sum it up in one word…..FOCUS.

The reason that many companies fail is that their focus is all wrong.

Many companies focused inward (on their own needs), when in order to be successful, they need to be outwardly focused (Solving their customer’s problems).
Remember, the customer will pay you to allow you to help reduce their stress.
They won’t pay you if all you do is cause them stress.

Zig Ziglar once said, “You can get anything you want in life, as long as you help enough other people get what they want. “

And this is also true in your personal relationships.

Think of your last great relationship, and how that person (or animal) help reduce your stress.

Then think of your last bad relationship, and how that person created more stress for you.

My guess is that you felt that the person in the good relationship was more focused on your needs then their own. And I bet the person in the bad relationship was more focused on themselves.

Remember, if you focus on your needs of your business (and personal) customer first, and they will provide for your needs.

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