How to ethically tip the scales in your favor: Science of Persuasion

Looking for ethical ways to tip the scales in your favor. Whether you are selling a product, presenting an idea, or asking for a date, these six principles can help. It is definitely worth watching.

This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT.

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