Motivational Quote: Your Legacy

Your Legacy

“How you use the opportunities you are given to affect the world around you will determine the legacy you leave behind.” – Tony Dungy, Former NFL Football Coach, Author

How leaders get the most out of their folks

Confidence Boost

confidence-level

“Don’t underestimate the positive impact you can have on someone’s life when you help boost their confidence.” – Richard Elmes

Our brokenness

Crying eye

“It is in our brokenness, that our greatest opportunities are revealed.”                                 Dan B. Allender Ph.D, Christian therapist, Author, Professor, and Speaker

How Jim Estill’s business went Zero to $2 Billion

Jim EstillAuthor (Time Leadership) and Blogger(CEO Blog-Time Leadership), and CEO and President of Danby, The Leader in Refrigeration and Specialty Appliances based out of my home town of Guelph, Ontario, Canada, has been in the local news a lot lately for his generous funding (personal donation of over one million dollars) and efforts to help over 50 Syrian refugee families settle in Guelph.

But what some may not realize is that Jim started a computer business EMJ Data Systems and later Synnex which he took from 0 – 2 billion dollars.

I have had the pleasure to meeting, connectng and being mentored by Jim on several occasions (as well as following his career from Guelph to New York and back to Guelph).

He shares several of his secrets and insights in this efficient and effective (just like Jim) Ted Talk.

If you own a business, run a business or even work in a business, and want to learn at the feet of one of the masters, it will be well worth the time investment.

How Communication is like Football

With the Super Bowl 50 coming up this weekend, I thought I would explore how throwing a football (sorry American football to soccer fans outside of North America), is like the communication process. Enjoy.

You may be the smartest salesperson in your industry. You may have a great product, and your product knowledge may be outstanding, but if you can’t communicate this to your customers in an easily digestible manner, you won’t be very successful.

“The thinking human being, not able to express himself, stands at the same level as those who cannot think.” Pericles

Communication is vital!

Denver Broncos vs Carolina+Panthers

One way to think about the process of effectively communicating with someone, is to think about Football.

So how are Football and Communications alike?

  • The quarterback is the sender of the message
  • The football is the message
  • The pass is the medium (or delivery mechanism) of the message
  • The defence, the crowd noise, the cute cheerleaders,  the sun (or stadium lights) in the receiver’s eyes are the barriers that get in the way of the message being delivered
  • The Wide Receiver receives the message.
  • What the Wide Receiver does after catching the ball provides feedback

In football, you can have a quarterback (Peyton Manning / Cam Newton) who can throw the ball 60 yards down the field, but if the receiver doesn’t catch the ball, the team doesn’t advance.

While communicating, if the message is delivered, but not received as intended, communication breaks down and the relationship doesn’t advance.

“The only way he could have said less would have been to talk longer.” Charles Jarvis

Seven key ways to improve your communication with your customers are:

  1. Reduce technical jargon
  2. Unless you are 100% sure they know what the acronyms mean, use the long forms (i.e. C.P.S.A – Canadian Professional Sales Association , N.S.A -National Speakers Association or N.F.L – National Football League)
  3. Get to the point quicker
  4. Tell a (short) story that makes your point
  5. Try to reduce distractions (i.e. noise in a crowded room)
  6. Check for understanding
  7. Use analogies that they are likely to understand (i.e. Communication is like Football)

So next time you are want to communicate think of football because it can help you score with your customers or anyone you want to connect with.