This excellent post was written by Karin Hurt, CEO of Let’s Grow Leaders
Great commercials, strong PR, a brilliant social media strategy all warrant effort when building your company’s reputation. But there’s no better PR than an army of loyal employees living and breathing your brand. You know the type–folks with enthusiasm bursting from their veins–talking up your products and services with their friends at every bar, baptism and bat mitzvah they attend.
“No, I’m telling you this works, I’ve seen it from the inside! This product has changed my life! Let me show you.”
Or “I’m so sorry you had that experience, it’s not usually like that.”
Yes. Define your image. Yes, yes, advertise it. But don’t overlook the power of your employees to tell your story.
7 Way To Turn Your Employees into Advocates
Your best employees want to be part of the inner circle. If you want them to act like owners, treat them that way. Here’s how.
1. Acknowledge Reality
Don’t blow smoke. They know the truth better than anyone and how it’s been received. Don’t sugarcoat the issues. Share your concerns and get them involved to fix them.
2. Listen to What They Hear
Don’t discount their feedback as “noise” really listen to what they’re hearing from customers. Nothing is more disconcerting that watching employees share relentless feedback in focus groups and having execs finally pay attention when the consultant comes in and says the same thing.
3. Give Them Context
Share the bigger picture and dynamics of the parameters you’re up against. Creativity comes best when the constraints are clear.
4. Treat Them with Deep Respect
“PR or HR or Staff or the VP knows best” never really plays well at the front line. Respect their perspective, and they’ll respect yours.
To read the final 3 ways to turn your employees into advocates click here.
And I will add an eighth way:
8. Show them how they personally win
Employees make decisions based on how they win in any given situation. By showing them how the companies success can help them achieve their own personal goals, you make it an easy decision to care about the companies success. When the company wins, they win.