Response: Student’s are not customers; Are they?

A LinkedIn post by , Dean of IE Business School in Spain,  asked the question, Student’s are not customers; Are they? You can view the post here.
Here is my response:
Absolutely. Teachers / Trainers are Salespeople selling the ideas and concepts that they want their Students to buy into and learn. The primary role of the teacher / trainer is to convey the information to their student’s in an easy-to-digest manner (aka Don’t be boring). Even though students are interested in the topic (because they invest their time and money to attend the class), they will not effectively grasp the information taught if they can’t understand it, or can’t stay awake in class.
bored-in-presentation
I know that my favorite (and most effective) teachers / trainers have sold me on their ideas and concepts. So, I believe that Students are definitely Customers.

The Dark Sucker Theory – Part 2

In my previous post, I talked about a little known theory that can change the way you look at things.

This theory is called:

The Dark Sucker Theory

Here is the rest of the theory:

Dark has mass. When it goes into a Dark Sucker, friction from the mass generates hear. Thus it is not wise to touch an operating Dark Sucker. Candles present a special problem as the mass must travel into a solid wick instead of through clear glass. This generates a great amount of heat and is therefore even less smart to touch an operating candle.

Also, dark is heavier than light.

If you were to slowly swim deeper and deeper, you would notice it getting darker and darker. When you get real deep you would be in total darkness. This is because the heavier dark sinks to the bottom of a lake and the lighter light floats at the top. This is why it is called light.

Finally, we must prove that dark is faster than light. If you were to stand in a lighted room in front of a closed, dark closet and slowly opened the closet door, you would see the light slowly enter the closet. But since dark is so fast, you would not be able to see the dark leave the closet.

Next time you see an electric bulb, remember that it is a Dark Sucker!

The reason that I use this tool is to condition my audience’s mind to accept a different way of looking at things. When I do this I find that I am more successful teaching sales, marketing and leadership concepts that may different than the myths that they grew up with. (ie. That you need to be aggressive and pushy in order to be successful at Sales.)