“If you can get your customer to see themselves doing or using whatever your product does you win big. The trick is they have to imagine themselves using your product.” – Kevin Hogan, Author of The Psychology of Persuasion
To all those shoppers who are rushing out to the stores to finish their shopping, scrambling to find an empty parking spot and then fighting the crowds to pick up the perfect gift and then waiting in long checkout lines to make your purchases.
Here are some keys to getting through the week-before Christmas shopping experience alive and with your dignity intact.
Preperation: Spend sometime before hand making a wish list of gifts you are looking for. If you go into the mall without a list, waiting for inspiration to hit you… it may never come. And you and the recipient of the gift may be disappointed.
Parking: Immediately, drive to the far reaches of the parking lot, park your car and walk. In many cases this will actually save you time and frustration. Instead of the endless driving that many shoppers do in trying to find the empty spot up close.
Patience: “Patience is something you admire in the drive behind you, but not in the one ahead.” -Bill McGlashen
Remember that most of the people at the Mall this week will be in the same boat. They are feeling the stress and frustration levels are heightened. This has been the cause of many embarrasing disputes between total strangers.
Politeness: You have the ability to affect the store clerks and your fellow shoppers in a positive way by remaining polite and courteous. That attitude and behaviour can help make it a better experience for all.
“An ounce of experience is worth a ton of theory.” – Ben Franklin
“Without a positive attitude ingrained throughout and organization, people’s work experience wouldn’t be nearly as interesting or productive.” – Mike Veeck, Promotional Genius and author of Fun is Good http://www.funisgood.net/
Sometimes things don’t appear as they really are…..
A friend of mine recently moved, into a new apartment, after living in the same house for 18 years. If you have ever moved can empathise with me when I say that, this can be a pretty traumatic experience for anyone, but it was especially traumatic for, her companion, an 8 year old little sandy brown coloured house cat, named “Fred”.
You see Fred grew up in that house, in fact it was the only home he ever knew. So you couldn’t really call him a “worldly” cat.
And you couldn’t blame Fred when he became a little concerned when he noticed all of his family’s things were slowly disappearing and being replaced by boxes. Now Fred got even more concerned, when they carried him into the car for a drive, because that usually meant a trip to the vet.
But it wasn’t until his owner carried him into the lobby of their new apartment building that the real trouble started.
Check out the next post to find out what trouble…
Well it’s official!!!
It was just announced that Canada is going to the polls on October 14th, 2008 in order to elect a new government.
Now with election campaigns running full steam ahead on both sides of the border (Canada and United States of America) we have an amazing opportunity to experience more leadership speeches and debates than ever before.
Whether it is Stephen Harper or Stephane Dion, John McCain or Barrack Obama, in order to be able to lead effectively, you need to be able to clearly communicate and sell your agenda.
This experience will allow us to experience just what a difference communication skills will make.
Stay tuned as we wait for the results.