Mentally Transferring Ownership of Your Product

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“If you can get your customer to see themselves doing or using whatever your product does you win big. The trick is they have to imagine themselves using your product.” – Kevin Hogan, Author of The Psychology of Persuasion

Patience is a Virtue… Especially when Christmas Shopping

To all those shoppers who are rushing out to the stores to finish their shopping, scrambling to find an empty parking spot and then fighting the crowds to pick up the perfect gift and then waiting in long checkout lines to make your purchases.

Here are some keys to getting through the week-before Christmas shopping experience alive and with your dignity intact.

Preperation: Spend sometime before hand making a wish list of gifts you are looking for. If you go into the mall without a list, waiting for inspiration to hit you… it may never come. And you and the recipient of the gift may be disappointed.

Parking: Immediately, drive to the far reaches of the parking lot, park your car and walk. In many cases this will actually save you time and frustration. Instead of the endless driving that many shoppers do in trying to find the empty spot up close.

Patience: “Patience is something you admire in the drive behind you, but not in the one ahead.” -Bill McGlashen

Remember that most of the people at the Mall this week will be in the same boat. They are feeling the stress and frustration levels are heightened. This has been the cause of many embarrasing disputes between total strangers.

Politeness: You have the ability to affect the store clerks and your fellow shoppers in a positive way by remaining polite and courteous. That attitude and behaviour can help make it a better experience for all.

Happy Holidays

Motivational Quote: Experience

“An ounce of experience is worth a ton of theory.” – Ben Franklin

Motivational Quote: Corporate Culture

“Without a positive attitude ingrained throughout and organization, people’s work experience wouldn’t be nearly as interesting or productive.” – Mike Veeck, Promotional Genius and author of Fun is Good http://www.funisgood.net/

Fred’s Fearful Encounter

Sometimes things don’t appear as they really are…..

A friend of mine recently moved, into a new apartment, after living in the same house for 18 years. If you have ever moved can empathise with me when I say that, this can be a pretty traumatic experience for anyone, but it was especially traumatic for, her companion, an 8 year old little sandy brown coloured house cat, named “Fred”.

You see Fred grew up in that house, in fact it was the only home he ever knew. So you couldn’t really call him a “worldly” cat.

And you couldn’t blame Fred when he became a little concerned when he noticed all of his family’s things were slowly disappearing and being replaced by boxes. Now Fred got even more concerned, when they carried him into the car for a drive, because that usually meant a trip to the vet.

But it wasn’t until his owner carried him into the lobby of their new apartment building that the real trouble started.

Check out the next post to find out what trouble…

We got lucky!!! Update on Mom’s condition after the stroke

First off thank you to everyone who expressed their love and kept my Mom in their prayers, in person, on the phone or online (on Facebook, through Email or on this blog) during this challenging time.

A week ago, my Mom suffered a stroke. (To read more about it check out my previous post titled: The High Cost of Waiting https://relmes.wordpress.com/2008/09/24/the-high-cost-of-waiting/

But we got lucky!!!

The reason I say “we” is because instead of wondering what might have been, we are wondering what is next, and instead of thinking what we could have done in the past to help her, we are thinking of how we can help her in the future and instead of planning a funeral, we are planning her rehabilitation.

As I mentioned in the last post, when the stroke hit, she recognized she was in trouble and she called for help and getting there saved her life.

But as she realizes now, her life in the future will be different.

She is lucky that the damage of the stroke appears to have effected her vision and her memory.

At this time she has lost her right side vision from one o’clock(if you think of looking straight being twelve o’clock) to the right everywhere except on the bottom. This may or may not improve over time.

Her memory has also been effected.

I describe it this way: If all of her memories were on sheets of paper, all categorized and files for easy and quick retreaval, the stroke messed up that filing system and scattered all of the sheets on the floor.

In the first days following the stroke, she had trouble recalling her last name, her telephone number and even the names of her family members. However, she has improved this by studying her “cheat sheets” in order to re-learn these important facts.

Her short term memory has also been effected, because I can have a conversation with her and a few minutes we can be talking about the same things.

A few of things that I have taken away from this learning process;

If you want to learn and anything is possible. Mom has told me many days she will find herself waking up at night and she will invest the time in studying. She view this as a challenge and I am confident that it will pay off. (I have witnessed her improving every day)

Forced learning doesn’t stick. Mom said that when she is trying really hard to remember something it doesn’t come to her, but when she is relaxed things come much easier. Although I give her credit that her frustration level has been incredibly low. I know if I were in her situation I would be incredibly frustrated.  Just think of how much you retained after cramming for exams in school.

Progress happens when it is enjoyable. Although it has been a tramatic experience for our whole family, I for one have thoroughly enjoyed the time that I have spent with Mom this week. We have laughed (Thank heavens she still has her sense of humour), and we have hugged (she instituted a new family rule that we have to hug each other everytime we see each other) and we have just appreciated the time together.

I know that in my training or coaching sessions I often use laughter as a way to open up the doors of learning, in order to help make the message stick.

As of the time of this post, my Mom is still in the Stroke wing at Grand River Hospital http://www.grandriverhospital.on.ca/ and will probably be there until at least Friday. Then hopefully she will be able to go home, where she will face a whole new set of challenges.

But if I know my Mom, she will continue to face those challenges with the same sense of adventure and humility that she has demonstrated to me this week.

I will keep you posted on her progress. But in the meantime, keep those prayers coming, because I am convinced they are the reason we are all lucky.

Communication Skills on the Election Campaign Trail

Well it’s official!!!

It was just announced that Canada is going to the polls on October 14th, 2008 in order to elect a new government.

Now with election campaigns running full steam ahead on both sides of the border (Canada and United States of America) we have an amazing opportunity to experience more leadership speeches and debates than ever before.

Whether it is Stephen Harper or Stephane Dion,  John McCain or Barrack Obama, in order to be able to lead effectively, you need to be able to clearly communicate and sell your agenda.

This experience will allow us to experience just what a difference communication skills will make.

Stay tuned as we wait for the results.