“Genius is one percent inspiration and ninety-nine percent perspiration.” – Thomas Edison, Inventor http://en.wikipedia.org/wiki/Thomas_Edison
He rolled his eyes and thought, “Here we go again.” And as the salesperson droned on and on about his company’s history and about how great his products are.
Here is a tip for all salespeople (and we are all salespeople, selling something) that will dramatically increase your chances of making the sale.
“It’s not about you.”
Your customer doesn’t care whether you have the best product on the market with the most wizbangs and doo hickeys (both technical terms). And they could care less that your company has been in business for 80 gazillion years and that your founder started the company out of dirt and determination.
But what your customer does care about is how those wizbangs and doo hickeys are going to help him do his job better, easier, more efficient and effective.
In short, “Your customer’s don’t care about you or your products, unless you can convey to them how it will help their company and them personally.”
So next time you are in front of a customer and are tempted to spew all kinds of features and company history on them. STOP!!!
Stop and think of how they will benefit from what you have to offer and speak to them in that kind of language. Because that kind of language is music to their ears and will lead to dollars in your pocket.
My head hit the pillow but I still couldn’t sleep. My body was so exausted, but my mind was racing.
I had just logging 16 1/2 hours for Elections Canada, working as a Central Poll Supervisor (running 2 large polls and leading 7 others) for the Canadian Federal Election at the University of Guelph, but yet I was still juiced.
Now I am not one of those people who follow every move in politics, but I do stay abreast of most of the issues. Although I don’t endorse any one particular party, but I do love the idea that I of all people have a say in who will represent me and my riding in Parliment.
The cool thing about being stationed at the University was that many of the voters were exercising their privaledge to vote for the first time.
These students were excited to be able to have a say in how their country will move forward.
Wouldn’t it be nice if more potential voters thought this way.
I remember a piece of advice that my Grade 7 History teacher (who was teaching us about politics) shared with us when he said,
“When every you have an opportunity to vote… vote.
Even if you don’t know what the issues are or even care about the issues at that time.
Vote anyway. (Even if you just spoil your ballat)
Because even if you don’t care about the issues then, someday you may care about some issue and you still want to have the privaledge to have your say.
Many countries around the world would love to have this privaledge. To have their voice heard. To be able to influence (even in a small way) the world they live in.
And if we don’t exercise that privaledge, we may find that one day that privaledge may be taken away from us. “
I have never forgotten that advice and I am proud to say that I have voted in every election that I have been eligable for.
And although this Canadian Election is over, there will be others (ie. United States Presidential Election and other Federal Provincial and Municipal Elections) and I hope many more young people exercise their privaledge to vote.