Response: Student’s are not customers; Are they?

A LinkedIn post by , Dean of IE Business School in Spain,  asked the question, Student’s are not customers; Are they? You can view the post here.
Here is my response:
Absolutely. Teachers / Trainers are Salespeople selling the ideas and concepts that they want their Students to buy into and learn. The primary role of the teacher / trainer is to convey the information to their student’s in an easy-to-digest manner (aka Don’t be boring). Even though students are interested in the topic (because they invest their time and money to attend the class), they will not effectively grasp the information taught if they can’t understand it, or can’t stay awake in class.
bored-in-presentation
I know that my favorite (and most effective) teachers / trainers have sold me on their ideas and concepts. So, I believe that Students are definitely Customers.

How to Stop Your Employees From Leaving

This excellent blog post by was written by Kristy Schoenberg (Entrepreneur, Startups and People Ops Enthusiast)

big angry boss screaming at small startled worker

How to Stop Your Employees from Leaving

Long gone are the days of staying with a company for 30 years before collecting that prized gold watch. Today competition in the job market is fierce — but it’s not just the job seekers problem anymore.

When a valued team member quits his or her job, it can set off a chain of difficult events for the company — and the co-workers they leave behind.

First — bosses and teams often find themselves scrambling to divvy out the workload. Most (if not all) of the resigning individuals intellectual property is destroyed — and this can cause great frustration for all parties involved.

Second — depending on the talent that left — many of the remaining team members may feel shaken up over the loss — especially if they were a close friend or colleague. They may feel demotivated to continue working for a short time, and this can be disastrous for company productivity.

And third — hiring a replacement isn’t easy. Resumes flood in for unqualified candidates — tons of interviews — who has time for that?

Yet people managers everywhere still don’t get why their employees leave. Or more importantly how they can get them to stay.

Here are some simple tips to help you keep your team members on board (and keep them happy).

To read Kristy’s 6 tips click here.

 

Motivational Quote: Hiring Employees

“People are not organizations best assets, the RIGHT PEOPLE are.”
-Jim Collins

Motivational Quote: Building Confidence

“A leader is a dealer of hope.” – Napoleon Bonaparte (Military and Political Leader of France)

Motivational Quote: The Winning Attitude

This quote comes from the Legandary UCLA basketball coach, John Wooden.

“The people who turn out best are those who make the best of the way things turn out.”

The Secret behind Apple’s I-Buzz for the new I-Pad

I have been reading the news today about Apple http://www.apple.com/ launching the its latest I-product the Apple I-Pad.  In fact there was quite a buzz about what this new product was, how it will work and when we can get one.

This Marketing I-buzz was created partially by Apple’s branding of creating new and cool products. (I-Pod, I-Tunes, I-Phone) But is has also been fueled by Apple trying to keep the information hush, hush. The more they tried to keep it a secret, the bigger the buzz became. This secrecy creates controversey. And controversey gets people’s attention. But not only does it get people’s attention, but it gets them talking and all that talking is free publicity for Apple.

I have experienced this phenomenon first hand.

I am a huge hockey fan. And a few months ago I posted a 6 second video on YouTube of  a brutal hockey hit by the Erie Otters’ Mike Liambas on the Kitchener Rangers defenceman Ben Fanelli.  

This video has been viewed over 410,000 times.

I have also posted a video of an amazing goal scored by Guelph Hurricanes goalie Drew Pegrum.

It only received 3500 views.

What’s was the difference.

Why did the one video go viral and receive over 100 times the number of views than the other.

The answer in one word: Controversey

The video of  the goalie scoring drew some curiosity, but the video of the brutal hit drew plenty of discussion. Discussion on whether it was a clean hit. Discussion on whether Ben Fanelli would be O.K. Discussion on what the suspension for Michael Liambas should be and whether the penalty handed out was fair.

So think about how you can get people talking about your products or services by creating controversey.

One more key suggestion: Make sure the subject people are talking about is not whether your product is good or not. Otherwise the marketing buzz will have a negative effect on your sales.

* Oh by the way did you notice the one small detail in this article that I created that wasn’t quite accurate. Or was it. You will have to read the article again to find it.

Motivational Quote: Happiness

“People are just as happy as they make up their minds to be.” -Abraham Lincoln

The question is: “How happy will you choose to be this holiday season?”