This excellent blog post by was written by Kristy Schoenberg (Entrepreneur, Startups and People Ops Enthusiast)
Long gone are the days of staying with a company for 30 years before collecting that prized gold watch. Today competition in the job market is fierce — but it’s not just the job seekers problem anymore.
When a valued team member quits his or her job, it can set off a chain of difficult events for the company — and the co-workers they leave behind.
First — bosses and teams often find themselves scrambling to divvy out the workload. Most (if not all) of the resigning individuals intellectual property is destroyed — and this can cause great frustration for all parties involved.
Second — depending on the talent that left — many of the remaining team members may feel shaken up over the loss — especially if they were a close friend or colleague. They may feel demotivated to continue working for a short time, and this can be disastrous for company productivity.
And third — hiring a replacement isn’t easy. Resumes flood in for unqualified candidates — tons of interviews — who has time for that?
Yet people managers everywhere still don’t get why their employees leave. Or more importantly how they can get them to stay.
Here are some simple tips to help you keep your team members on board (and keep them happy).
“People are not organizations best assets, the RIGHT PEOPLE are.”
I have been reading the news today about Apple http://www.apple.com/ launching the its latest I-product the Apple I-Pad. In fact there was quite a buzz about what this new product was, how it will work and when we can get one.
This Marketing I-buzz was created partially by Apple’s branding of creating new and cool products. (I-Pod, I-Tunes, I-Phone) But is has also been fueled by Apple trying to keep the information hush, hush. The more they tried to keep it a secret, the bigger the buzz became. This secrecy creates controversey. And controversey gets people’s attention. But not only does it get people’s attention, but it gets them talking and all that talking is free publicity for Apple.
I have experienced this phenomenon first hand.
I am a huge hockey fan. And a few months ago I posted a 6 second video on YouTube of a brutal hockey hit by the Erie Otters’ Mike Liambas on the Kitchener Rangers defenceman Ben Fanelli.
I have also posted a video of an amazing goal scored by Guelph Hurricanes goalie Drew Pegrum.
What’s was the difference.
Why did the one video go viral and receive over 100 times the number of views than the other.
The answer in one word: Controversey
The video of the goalie scoring drew some curiosity, but the video of the brutal hit drew plenty of discussion. Discussion on whether it was a clean hit. Discussion on whether Ben Fanelli would be O.K. Discussion on what the suspension for Michael Liambas should be and whether the penalty handed out was fair.
So think about how you can get people talking about your products or services by creating controversey.
One more key suggestion: Make sure the subject people are talking about is not whether your product is good or not. Otherwise the marketing buzz will have a negative effect on your sales.
* Oh by the way did you notice the one small detail in this article that I created that wasn’t quite accurate. Or was it. You will have to read the article again to find it.