7 STEPS FOR HIGHLY EFFECTIVE NETWORKING

The following networking ideas come from my friend and fellow professional speaker, Judy Suke.  (Judy is not only funny, but she is an excellent networker)

http://www.triangleseminars.com/index.php?option=com_content&view=article&id=1&Itemid=51

7 STEPS FOR HIGHLY EFFECTIVE NETWORKING

1. Have a polished infomercial and know exactly who you want to target. (Talk to SUCCESSFUL people in your business and ask who the IDEAL CLIENT IS … do some research … put some time in)

2. Learn how to small talk and show genuine interest in people. DON’T BE LOOKING OFF IN THE DISTANCE to see who ELSE is there. Look them in the eye and FOCUS ON THEM DON’T PREJUDGE ANYONE …. Sports equipment … CATERER YOU SHOULD BE ACTING LIKE A HOST – NOT A GUEST

3. Never try to sell to the people at a networking event. Build relationships. – networking events are not for showing product. TIME IS PRECIOUS and people WANT TO and NEED to CIRCULATE. 10 minutes or less 60 seconds to describe product or service

4. Go with a GOAL of the number of IDEAL people you want to connect with.

5. Follow-up with good leads within 48 hours. Let the person who gave you the lead know that you followed up. THANK THEM.

6. Decide how much time per month you want to spend networking.

7. Track success patterns and establish a system to sustain your business.

How to stand out from your competition? Become an Expert!

Customers don’t want to be sold anything. But they love to be helped by experts.

By positioning yourself as an expert in your industry, you can enter that promise land where instead of approaching your prospects, they will approach you. Already pre-qualified with:

  1. a need
  2. and the thought in their head that you are uniquely qualified to satisfy that need.

Instead of you trying to sell them on your solution, they will be selling you on providing that solution.

So, how do you become an expert?

Check out my next post to find out.

Enlisting your pit crew: The secret strategy that will help you get people to help you with your career

In a previous post I talked about the benefits of having people in your life that can help your career. I called them your pit crew. 

Today I will share with you some secrets on how to get people to help you.

1. Take Inventory: You have some people in your pit crew already. Make a list of the different people  that may be able to help you. Divide these people into three categories. Core friends, Inner circle and network.

  • Core Friends: These are your best friends. The people that you can be completely open and honest with and trust that they will still stick with you. They have seen your flaws and still like you anyway. You can tell them anything and not feel that it will go any further.  
  • Inner Circle: These are friends that you can moderately relax with. They usually know about a part of your life, but they may not know the whole story. They only know what you are willing to show them. You enjoy each others company.
  • Network: These are people that you know and they know you. You enjoy each other when you are together, but you only know one part of each others life. You may know them in a certain situation , such as work.

When you are looking for help, you want to look first at your core friends, then your Inner Circle and then your network. The reason you do it in this order is because the closer they are to you, the more you trust them, and trust that they want to help you.

2. Exploration: Ask, “Who has the skills and talents that would help me the most?”, “Who has done what I want to do before?” and “Who would benefit from helping me achieve my vision?” (What’s in it for them?)

3. Approach: Then approach the people that you believe can help you and ask how you can help them.

“The key to networking success is not to ask what your network can do for you, but instead ask what you can do for your network.” – Richard Elmes

If you add value to them in their journey, then they will in-turn want to help you in yours. This is called the law of reciprocity. I have personally used this approach many times in order to connect with some fantastic (and helpful) people.

So, now that you know my secret way of building my pitcrew, the question is what are you going to do with it? Are you going to say to yourself, “That was interesting” and then forget it or are you going to grab some paper and start with step 1, Taking an inventory.

After reading this send me an email at richard@richardelmes.com and let me know how this strategy has help you in your career.