The Secret behind Apple’s I-Buzz for the new I-Pad

I have been reading the news today about Apple http://www.apple.com/ launching the its latest I-product the Apple I-Pad.  In fact there was quite a buzz about what this new product was, how it will work and when we can get one.

This Marketing I-buzz was created partially by Apple’s branding of creating new and cool products. (I-Pod, I-Tunes, I-Phone) But is has also been fueled by Apple trying to keep the information hush, hush. The more they tried to keep it a secret, the bigger the buzz became. This secrecy creates controversey. And controversey gets people’s attention. But not only does it get people’s attention, but it gets them talking and all that talking is free publicity for Apple.

I have experienced this phenomenon first hand.

I am a huge hockey fan. And a few months ago I posted a 6 second video on YouTube of  a brutal hockey hit by the Erie Otters’ Mike Liambas on the Kitchener Rangers defenceman Ben Fanelli.  

This video has been viewed over 410,000 times.

I have also posted a video of an amazing goal scored by Guelph Hurricanes goalie Drew Pegrum.

It only received 3500 views.

What’s was the difference.

Why did the one video go viral and receive over 100 times the number of views than the other.

The answer in one word: Controversey

The video of  the goalie scoring drew some curiosity, but the video of the brutal hit drew plenty of discussion. Discussion on whether it was a clean hit. Discussion on whether Ben Fanelli would be O.K. Discussion on what the suspension for Michael Liambas should be and whether the penalty handed out was fair.

So think about how you can get people talking about your products or services by creating controversey.

One more key suggestion: Make sure the subject people are talking about is not whether your product is good or not. Otherwise the marketing buzz will have a negative effect on your sales.

* Oh by the way did you notice the one small detail in this article that I created that wasn’t quite accurate. Or was it. You will have to read the article again to find it.

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Motivational Quote: Obstacles along the way

“If you can find a path with no obstacles, it probably doesn’t lead anywhere.” – Frank Clark

Why Dating is Like Software Sales

Here is another example of the Sales Dating Mindset in this blog post by Saumil Mehta
If you’ve ever worked in an enterprise software company at the same time as being single, maybe you’ve noticed the similarities between dating and software sales. Here’s how:
  • Putting on a match.com profile is like going to a trade show.
  • Always out and about on the prowl? It’s called lead generation, folks.
  • Meeting different girls? Going on many first dates?  How about calling it what it is: a sales pipeline?
  • Going on ten dates without a goodnight kiss – poor ROI.
  • Getting fixed up by a friend? Well, that sounds a lot like inside sales supporting corporate sales, doesn’t it?
  • Getting screwed out of a makeout session by the girl’s annoying prissy little twit of a roommate? We like to call it bureaucratic wrangling and internal politics.
  • And finally, the single man’s dating mantra, which aligns so well with the sales cliche: “Always be closing (ABC)”. Need I say more?

Depressing? Natch. Disgusting in its objectification of relationships? Of course. But funny trumps all, folks.

Here is his blog: http://bitbubble.wordpress.com/2007/06/03/why-dating-is-like-software-sales/

 

Motivational Quote: Battling

This quote is for my friend Todd Stevens who is a long time Philadelphia Phillies fan.

“The game isn’t over till it’s over.” -Yogi Berra, New York Yankee Baseball Legend

Yogi Berra

Yankee legend Yogi Berra

Motivational Quote: Courage

“Courage is not absence of fear, but absence of self.” – Erwin McManus

Motivational Quote: Effort = Value

“We place value on things in the same proportion as it took to acquire it.” – Richard Elmes, The Sales Dating Guy http://www.SalesDatingGuy.com

The Ultimate Leadership Opportunity – The Rest of the Story

In my last post, https://relmes.wordpress.com/2009/09/14/the-ultimate-leadership-opportunity/ I started telling you about an awesome leadership opportunity that a friend of mine just received.

And by now you are probably thinking, “Just tell me what it is already.”

Well this excellent position that my friend is embarking in is the position as a father.

And if you think about it fatherhood (and motherhood) is he ultimate leadership opportunity.

It gives you the opportunity to flex your leadership muscles.

It gives you the opportunity to influence your child, who will help shape the future.

And it gives you the opportunity through your child to leave a legacy and make your mark in the world.

What an awesome opportunity.

What an awesome responsibility.

What an awesome job that he will have for the rest of his life.

Good Luck my friend, I am confident that you will be a fantastic Dad!!!