How to get employees to care about your company

This excellent post was written by Karin Hurt, CEO of Let’s Grow Leaders

happy-employee

Great commercials, strong PR, a brilliant social media strategy all warrant effort when building your company’s reputation. But there’s no better PR than an army of loyal employees living and breathing your brand. You know the type–folks with enthusiasm bursting from their veins–talking up your products and services with their friends at every bar, baptism and bat mitzvah they attend.

“No, I’m telling you this works, I’ve seen it from the inside! This product has changed my life! Let me show you.”

Or  “I’m so sorry you had that experience, it’s not usually like that.”

Yes. Define your image. Yes, yes, advertise it. But don’t overlook the power of your employees to tell your story.

7 Way To Turn Your Employees into Advocates

Your best employees want to be part of the inner circle. If you want them to act like owners, treat them that way. Here’s how.

1. Acknowledge Reality

Don’t blow smoke. They know the truth better than anyone and how it’s been received. Don’t sugarcoat the issues. Share your concerns and get them involved to fix them.

2. Listen to What They Hear

Don’t discount their feedback as “noise” really listen to what they’re hearing from customers. Nothing is more disconcerting that watching employees share relentless feedback in focus groups and having execs finally pay attention when the consultant comes in and says the same thing.

3. Give Them Context

Share the bigger picture and dynamics of the parameters you’re up against. Creativity comes best when the constraints are clear.

4. Treat Them with Deep Respect

“PR or HR or Staff or the VP knows best” never really plays well at the front line. Respect their perspective, and they’ll respect yours.

To read the final 3 ways to turn your employees into advocates click here.

And I will add an eighth way:

8. Show them how they personally win

Employees make decisions based on how they win in any given situation. By showing them how the companies success can help them achieve their own personal goals, you make it an easy decision to care about the companies success. When the company wins, they win.

Fred’s Fearful Encounter

Sometimes things don’t appear as they really are…..

A friend of mine recently moved, into a new apartment, after living in the same house for 18 years. If you have ever moved can empathise with me when I say that, this can be a pretty traumatic experience for anyone, but it was especially traumatic for, her companion, an 8 year old little sandy brown coloured house cat, named “Fred”.

You see Fred grew up in that house, in fact it was the only home he ever knew. So you couldn’t really call him a “worldly” cat.

And you couldn’t blame Fred when he became a little concerned when he noticed all of his family’s things were slowly disappearing and being replaced by boxes. Now Fred got even more concerned, when they carried him into the car for a drive, because that usually meant a trip to the vet.

But it wasn’t until his owner carried him into the lobby of their new apartment building that the real trouble started.

Check out the next post to find out what trouble…

Motivational Quote: Others Opinion of You

“Someone’s opinion of you does not have to become your reality.” – Les Brown http://www.lesbrown.com

 

How to Lead via their Ego

It amazes me how much our ego plays in our day to day decisions.

One tip on leading people is to look for the win for them personally if they act the way we want them to act.

The reality is that your employees will only act the way you want to act while you are watching, if the only reason you give them for acting that way is, “Because I say so.”

However, if they see how it will make their life easier, reduce personal stress or make them more money, by acting the way you want them to, then their will be no need to police them. They will simply act that way because it will produce personal benefits for them.

Educate them on those benefits and they will be motivated to act that way, whether you are watching or not.

This is how you get them to do what you want to do, because they (and their ego) want to do it.

How to create Powerful Introductions

I asked him, “So what do you do?” and he replied, “I sell insurance.”

How boring!! In a previous post (you can check it out here https://relmes.wordpress.com/2008/03/06/how-to-become-more-effective-at-networking-events-part-9/ ) I wrote about how to develop your audio-business card and why doing so in a way that differentiates you from your competition can positively impact how you are perceived.

Remember, “Your customer’s perception is your reality.”

I am currently reading an excellent book titled: Becoming Preferred – How to Outsell your Competition by Michael Vickers. http://www.michaelvickers.com/ 

Here is what her wrote (I love, this section) about Creating your Introduction.

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Your Introduction

The most important thing you can do in formulating a powerful introduction is to first define the benefits of what you do rather than simply describing what you do. For example, let us say that I sell insurance. You meet me at a local watering hole and during the course of our conversation you ask me what I do for a living. I reply,

“I sell insurance.”

Do you need any more information?

Do you feel like introducing me to all of your friends?

Do you get an overwhelming urge to invite me home for dinner and develop a relationship with me?

I don’t think so. Let’s face it, there is nothing wrong with selling insurance, it is just that you have been there and done that! Saying you sell insurance does not create excitement not does it create interest.

A number of years ago i was in a golf tournament. During the course of the tournament I struck up a conversation with a professional looking gentleman whom I had not met before.

The initial conversation was polite and then I asked him what he did for a living. He replied,

“I am a golf fund specialist”

That caught my curiousity and I replied, “What do you mean a golf fund specialist?” “Well, ” he said, “I help executives enjoy the game of Golf today and well into their retirement.” “How do you do that?” I asked, He then stated, “I would love to show your how I do it. If you give me your business card I will be happy to give you a call and perhaps we can continue this conversation over coffee.”

Am I interested in meeting with this person? Absolutely.

Guess what he does for a living?

He sells insurance!

The products he sells are financial products, but the benefit of what he sells is financial security. His marketing target is the business professional who golfs.

The market has thousands of insurance agents and financial planners, but how many “golf fund specialists” do you know?

“It is not what you do that counts, but the benefit of what you do.” – Michael Vickers

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Now that is what I call a sexy introduction!!!