How to set your new Sales Rep up for failure

Imagine you are a new salesperson and on your first day after a brief orientation, your Sales Manager gives you a little pep talk that goes something like this:

“The customers are out there… all you need to do is go out and find them.”

Then after he loads you up with product literature and business cards, he finishes his pep talk with,

“Go get ’em tiger.”

Getting your new Sales Rep ready for battle

Sounds silly doesn’t it.

Unfortunately, many companies orientation program for new sales reps is not much different.

Sure they may spend a little time on product knowledge training. And maybe a little on how to write up and enter an order into the company’s computer system. But for many companies a formal sales training program designed to help their sales professionals succeed is not existent.

Or worse, it is so old and boring that nobody uses it.

The number one concern organizations have when investing in sales training is the cost. They think that developing a new program or revamping an existing one is going to be expensive.

What they don’t consider is the cost of having an untrained salesperson in the field.

  • The high cost of the negative marketing: The negative impression that the customer has of not only the sales representative, but your company. Untrained sales person tends to make a lot of mistakes and often a fool of them self, because they don’t know what they are doing or talking about.
  • The high cost of turnover: Salespeople will only struggle so long, getting rejected over and over again, before they will seek out easier challenges. Turnover costs can range anywhere from 30-150% of an employees annual compensation.
  • The high cost of loss sales: The difference between winning and losing in business (especially sales) can be extremely small, but the compensation is significant. An untrained sales person will lose out to the trained professional more often than not. This can be the difference between sales growth or sales decline. Between having a positive cash flow or going into debt. Between having a to expand, or laying off employees.

Effective sales training can be help your organization bridge that gap by:

  • Improving Credibility with your customer base: Customers love to work with professionals who are trying to help them succeed, not amateurs who are looking at them as a car payment.
  • Reducing Turnover of staff: Long-term employees have the opportunity to build a relationship and get to know what they need. This is attractive to customers who like to buy from people they trust.

Trust = Credibility  and Credibility = Sales

  • Improving Sales: Increasing the credibility of your sales professionals (and your company) will open the door for more opportunities, which will lead to more sales, which will lead to more revenue.

Just think of difference it would make to a new sales professional, when they enter the field confident that they know what they are doing, what they are talking about and how they can help their customers.

Armed with this knowledge and skills skill you will be motivated and prepared for success.

Then you really will be able to; “Go get’em tiger.”

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What motivates your employees

A friend  Jim Estill http://www.jimestill.com/, recently mentioned this video in his blog. After viewing it I felt compelled to share it with you. Not only for the content on how to motivate your employees, but because of the communication forum that is used.

Excellent communicators keep in mind that there are 3 types of learners,  auditory(hearing), visual(seeing) and kinestetic(doing). And this video helps both auditory and visual learners grasp the material.

Enjoy

Motivational Quote: Hope

“Without hope there is nothing.” – Bob Gibson, Hall of Fame Pitcher

Motivational Quote: Courage to Risk

“You cannot discover new oceans unless you have the courage to leave the shore.” – Andre Gide

Former Blue Jay has a perfect day

Every little league pitcher dreams of this kind of day.

Every minor league pitcher dreams of this kind of day.

And every major league pitcher dreams of this kind of day.

But only 20 pitchers in history have had this kind of … perfect day.

Yesterday, Philadelphia Phillies (and former Blue Jays) ace pitcher  Roy “Doc” Halladay had a perfect day.

The former Cy Young award winner won the game 1-0 by not allowing even one of the Florida Marlins hitters to reach base.  27 batters, 27 straight outs.

But do you really think that this is the first time Roy has done this?

I would bet that he has dreamed this type of perfect game many times.

I would bet that in his game preperation he visualizes getting every batter out.

And I would bet that this was a key to his success, not only last night, but throughout his career.

Because when you practice in your mind you are making mental tracks for your body to follow.

And since you are making mental tracks, you may as well make those tracks the best you can possibly make them.

Someone once said that practice makes perfect. But that isn’t true. It is perfect practice that makes perfection.

So what do you want to achieve? And are you mentally practicing a perfect outcome. If not, why not.

Congratulations Roy on your perfect game and thanks for the lessons that can help us achieve success in our future.

Motivational Quote: Happiness

“Happiness is not a station you arrive at, but a manner of traveling.” – Margaret Lee Runbeck