Motivational Quote: Happiness

“People are just as happy as they make up their minds to be.” -Abraham Lincoln

The question is: “How happy will you choose to be this holiday season?”

Motivational Quote: Trust-Respect-Security

“Where there is no trust, there is no respect. And where there is no respect, there is no security in the relationship.” – Dr. Laura Schlessinger, Popular Radio Show Host and Relationship Expert.

How to get others to sell your products and services for you

Imagine if you could have others promote you to their customers, who just happen to be your target market.

Well you can if you if you ask  these simple questions when setting up a cross promotion.

cover-pt-barnumP.T. Barnum (who according to Joe Vitale http://www.mrfire.com  (from The Secret http://thesecret.tv/ fame) in his book “There’s a Customer Born Every Minute” http://www.amazon.com/exec/obidos/ASIN/0814479537/ref=sim_books/103-6167366-1778230, said that P.T. Barnum invented cross promotions.) would ask the following questions before setting up a cross promotion.

Question #1: Who are my potential customers? Those customers that are most likely to buy from you.

Question #2: Who else wants to reach these same people? Who else serves those same type of customers.

Question #3: How can we reach our potential customers more effectively? By cross promoting our products and services.

and I would add:

Question #4: How am I goint to win with this promotion? Marketing  is simple, if you don’t win, you shouldn’t be playing.

Question #5: How will my  marketing partner  win with this promotion? Same goes for your marketing partner, if they don’t receive benefit in the deal… why would they go ahead.

Queston #6: How will my marketing partner’s customer win with this promotion? If their customer’s will need extra benefit (value) from the promotion in order to take the action that is needed to make the promotion a success.

The benefits of cross promoting to your target customer can be amazing and very cost effective.

So ask the right questions and grow your business.

Motivational Quote: What makes a leader

“A leader is a person wih a magnet in his(her) heart and a compass in his(her) head.” – Robert Townsend

Fred’s Fearful Encounter…The Lesson

Here is the lesson from the story Fred’s Fearful Encounter. To check out the story click here: https://relmes.wordpress.com/wp-admin/post.php?action=edit&post=377

Now you may think that this is just a story about a crazy cat, but it more than just that.

Poor Fred is not that much different than you or me……….

When we are put into situations that are foreign to us, situations that take us out of our comfort zones, like Fred’s house, it is easy to be overcome by our fear of the unknown, just like Fred did.

And it is at those times when our minds like to play games with us and turn a normally safe situation into one that we believe is dangerous.

It has been said that the word fear is really an acronym, which stands for False Evidence Appearing Real and wasn’t that the case with Fred in that lobby.

In reality, there was no danger at all, but in Fred’s mind, the pain of being attacked by other cats everywhere he turned, certainly looked and felt real. And that shows that awesome power that our mind has, to deceive and embellish situations in order to validate our fears.

but I’m sure to Fred the Fear meant, Forget Evidence And Run.

Now what would have happened if Fred took another approach to that very same situation and viewed the changes in his life as an adventure?

He would have discovered the joy of playing on boxes, the excitement of riding in a car and possibly the friendship of another cat that was always there to greet him, every time he walks through that lobby.

You see when we experience life and its many changes we step outside of our comfort zones and we expand, just like a balloon that is filled with air.

And the result is that once we expand ourselves, our comfort zones never quite go back to the same size as it was before the experience. And we have the capacity to do more, be more and enjoy more of the wonderful experiences life has to offer. 

So next time you are in a similar situation, feel the fear, and push through the pain, because as Dolly Parton put it, “If you want to see the rainbow, you have to put up with a little rain.”

Fred’s Fearful Encounter…continues

Here is part 2 of the story about Fred’s Fearful Encounter. To check out the beginning of the story click here: https://relmes.wordpress.com/wp-admin/post.php?action=edit&post=374

But it wasn’t until his owner carried him into the lobby of their new apartment building that the real trouble started.

You see, the walls on the lobby were covered with mirrors, and Fred being a naive little cat, who had very little exposure to other cats, and who was also used to being the king of his household, looked into the mirrored walls, saw another cat.

Well immediately his instincts took over, and he went into attack mode.

He dug his claws into his owner, who felt the searing pain and who dropped him and then Fred proceeded to attack the first cat he saw, who to his surprise was attacking him back with equal show of force.

Well Fred, who was not experienced in the art of cat fighting, decided that retreat would be his best course of action.

But when he turned to run what do you think he saw? You guessed it another attacking cat. Well this went back and forth, back and forth for several minutes until Fred decided to run down the hall and let his owner catch him up and help him out of the situation…

Now you may think that this is just a story about a crazy cat, but it more than just that.

Poor Fred is not that much different than you or me……….

To find out why he is not much different, check out my next post…

Motivational Quote: Conversation

“Next time you are having a conversation ask yourself if you are really communicating or are you just taking turns talking.” – Richard Elmes