Since most couples spend countless hours preparing for their wedding, and not much time preparing for their marriage, and since most of the focus at the wedding is on the bride and not so much on the groom, I decided to create a handy guide that can help any guy become a Highly Effective husband.
My original title was “The 7 Habits of Highly Effective Husbands,” but the more I kept working on it the more it took the form of a 12-step program. So I changed the title to “The 7+ Habits…”
What qualifies me to write a guide like this?
Well at the time of writing this I have been married for over 18 years to the same woman and she still likes me. (most days)
I have also spent over 12 years professionally studying relationships and how people interact with each other. And in my work as “The Sales Dating Guy”, I teach Sales Professionals how to build better relationships with their clients, using the analogy that Selling is like Dating and Customer Service is like a Marriage.
So, whether you are looking to improve your marriage or serve your customers better, enjoy this guide that I will share over the several posts, and remember the Habits as you enter the amazing journey of marriage.
Check out my next post where I will outline Habit #1.
In my last post I talked about how to stand out from your competition by becoming an expert.
But just how do you become an expert?
Well it isn’t as hard as you might think.
Here is how you do it:
Study: The more you know about your industry, your customers and your products the more credible you will become.
Specialize: Narrow your focus and specialize in something that will allow you to know more about that subject and you will have the knowledge of an expert.
“Study the three best books on any subject and you will know more about that subject than 95% of the population.” – David Peoples, Author of an excellent Presentation skills book, “Presentations Plus” and an awesome Sales book “Selling to the Top” http://www.amazon.com/Selling-Top-Peoples-Executive-Skills/dp/0471581054
Showcase: Let people know what you know or they won’t know that you know and that is just as bad as not knowing what you know.
Got that! What I am saying is that if you don’t communicate your expertise in ways that others can easily grasp, then you may as well not invest the time increasing your knowledge.
“A thinking person unable to communicate stands at the same level as those who cannot think.” – Pericles
So increase your knowledge, narrow your focus and communicate that knowledge in easily digestible ways and you will be percieved as an expert.
By the way, just how can you communicate your expertise?
What are some of the communication vehicles you can use to get your prospects attention?
Check out my next post to find out.