The longer I live the longer I come to this conclusion on how you can stand out from the crowd and differentiate yourself from your competitors. Whether in your business or personal life.
And it amazes me how simple this concept is.
It is something that everyone can do.
It is something that doesn’t add anything to your expenses.
It isn’t even something that requires a ton of intelligence.
But yet, the number of people who are doing it is surprisingly low.
So what is it?
Do what you say you are going to do when you said you were going to do it!!!
Sounds like an easy concept to grasp. But it is not often practiced.
Think of it this way, when someone promises to do something and fails to follow through on that promise we get frustrated.
Why is this?
I believe Paster Dave Ralph (Lakeside Church) said it best when he said,
“Frustration happens when we have a gap between expectations and reality.”
Let me explain; When you promise to do something, you set an expectation in the other person’s mind (whether it is your prospect, your customer, your spouse, your kids, your boss or even yourself).
When you don’t live up to that promise and come up short, you have let that person down. They will trust you a little less and you have damaged the relationship.
But when you live up to your promise, you built that trust and enhance your relationship.
“When you exceed your customers expectations your customer will be delighted.”
– Jim Clemmer, Author, Speaker, Leadership Guru
The reason for this is that they can now count on you and when they can count on you, you become less of a risk. The cool thing is that most of the time you get to choose.
Choose wisely and stand out from the crowd, enhance your relationships and increase your sales.