Response: Student’s are not customers; Are they?

A LinkedIn post by , Dean of IE Business School in Spain,  asked the question, Student’s are not customers; Are they? You can view the post here.
Here is my response:
Absolutely. Teachers / Trainers are Salespeople selling the ideas and concepts that they want their Students to buy into and learn. The primary role of the teacher / trainer is to convey the information to their student’s in an easy-to-digest manner (aka Don’t be boring). Even though students are interested in the topic (because they invest their time and money to attend the class), they will not effectively grasp the information taught if they can’t understand it, or can’t stay awake in class.
bored-in-presentation
I know that my favorite (and most effective) teachers / trainers have sold me on their ideas and concepts. So, I believe that Students are definitely Customers.
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Fred’s Adventure

Sometimes things don’t appear as they really are…..

A friend of mine moved, into a new apartment, after living in the same house for 18 years. If you have ever moved can empathize with me when I say that, this can be a pretty traumatic experience for anyone, but it was especially traumatic for, her companion, an 8 year old little house cat, named “Fred”.

You see Fred grew up in that house, in fact it was the only home he ever knew. So you couldn’t really call him a “worldly” cat.

And you couldn’t blame Fred when he became a little concerned when he noticed all of his family’s things were slowly disappearing and being replaced by boxes. Now Fred got even more concerned, when they carried him into the car for a drive, because that usually meant a trip to the vet.

But it wasn’t until his owner carried him into the lobby of their new apartment building that the real trouble started.

You see, the walls on the lobby were covered with mirrors, and Fred being a naïve little cat, who had very little exposure to other cats, and who was also used to being the king of his household, looked into the mirrored walls, saw another cat.

Well immediately his instincts took over, and he went into attack mode.

He dug his claws into his owner, who felt the searing pain and who dropped him and then Fred proceeded to attack the first cat he saw, who to his surprise was attacking him back with equal show of force.

attack cat

Well Fred, who was not experienced in the art of cat fighting, decided that retreat would be his best course of action.

But when he turned to run what do you think he saw? You guessed it another attacking cat. Well this went back and forth, back and forth for several minutes until Fred decided to run down the hall and let his owner catch him up and help him out of the situation…

Now you may think that this is just a story about a crazy cat, but it more than just that.

Poor Fred is not that much different than you or me……….

When we are put into situations that are foreign to us, situations that take us out of our comfort zones, like Fred’s house, it is easy to be overcome by our fear of the unknown, just like Fred did.

And it is at those times when our minds like to play games with us and turn a normally safe situation into one that we believe is dangerous.

It has been said that the word fear is really an acronym, which stands for False Evidence Appearing Real and wasn’t that the case with Fred in that lobby.

In reality, there was no danger at all, but in Fred’s mind, the pain of being attacked by other cats everywhere he turned, certainly looked and felt real. And that shows that awesome power that our mind has, to deceive and embellish situations in order to validate our fears.

but I’m sure to Fred the Fear meant, Forget Evidence And Run.

Now what would have happened if Fred took another approach to that very same situation and viewed the changes in his life as an adventure?

He would have discovered the joy of playing on boxes, the excitement of riding in a car and possibly the friendship of another cat that was always there to greet him, every time he walks through that lobby.

You see when we experience life and its many changes, we step outside of our comfort zones and we expand,  just like a balloon that is filled with air.

And the result is that once we expand ourselves, our comfort zones never quite go back to the same size as it was before the experience. And we have the capacity to do more, be more and enjoy more of the wonderful experiences life has to offer.

So next time you are in a similar situation, feel the fear, and push through the pain, because as Dolly Parton put it, “If you want to see the rainbow, you have to put up with a little rain.”

#fear, #falseevidenceappearingreal, #perspective, #cats, #scary, #scared, #dollyparton, #lifelessons, #overcomingfear #pushthroughthepain #fredsperspective

 

 

 

Inspirational Poem: The Reward is Within

This poem was written by the Memory Man, Bill Clennan who many also called the Dean of Canadian Professional Speakers. He would have turned 72 years old today (Jan. 16th, 2016), but unfortunately passed away over 5 years ago. This was the way he closed many of his speeches. Whether you are an athlete or not, this is a very powerful and inspirational message. Please enjoy and remember The Memory Man.

THE REWARD IS WITHIN -Bill Clennan

Hockey PracticeThe contest lasts for moments
Though the training’s taken years,
It wasn’t the winning alone that
Was worth the work and the tears
The applause will be forgotten
The prize will be misplaced
But the long hard hours of practice
Will never be a waste
For in trying to win
You build a skill

You learn that winning
Depends on will
You never grow by how much you win
You only grow by how much you put in
So any new challenge
You’ve just begun
Put forth your best
And you’ve already won.

Bill Clennan, Canadian Motivational Speaker

#hockey, #baseball, #sports, #Professional Speaker, #Bill Clennan, #The Reward is Within, #Canadian Speakers, #CAPS, #Memory, #Hard Work, #Workout, #Winning, #Reward, #Practice, #Training

How to get employees to care about your company

This excellent post was written by Karin Hurt, CEO of Let’s Grow Leaders

happy-employee

Great commercials, strong PR, a brilliant social media strategy all warrant effort when building your company’s reputation. But there’s no better PR than an army of loyal employees living and breathing your brand. You know the type–folks with enthusiasm bursting from their veins–talking up your products and services with their friends at every bar, baptism and bat mitzvah they attend.

“No, I’m telling you this works, I’ve seen it from the inside! This product has changed my life! Let me show you.”

Or  “I’m so sorry you had that experience, it’s not usually like that.”

Yes. Define your image. Yes, yes, advertise it. But don’t overlook the power of your employees to tell your story.

7 Way To Turn Your Employees into Advocates

Your best employees want to be part of the inner circle. If you want them to act like owners, treat them that way. Here’s how.

1. Acknowledge Reality

Don’t blow smoke. They know the truth better than anyone and how it’s been received. Don’t sugarcoat the issues. Share your concerns and get them involved to fix them.

2. Listen to What They Hear

Don’t discount their feedback as “noise” really listen to what they’re hearing from customers. Nothing is more disconcerting that watching employees share relentless feedback in focus groups and having execs finally pay attention when the consultant comes in and says the same thing.

3. Give Them Context

Share the bigger picture and dynamics of the parameters you’re up against. Creativity comes best when the constraints are clear.

4. Treat Them with Deep Respect

“PR or HR or Staff or the VP knows best” never really plays well at the front line. Respect their perspective, and they’ll respect yours.

To read the final 3 ways to turn your employees into advocates click here.

And I will add an eighth way:

8. Show them how they personally win

Employees make decisions based on how they win in any given situation. By showing them how the companies success can help them achieve their own personal goals, you make it an easy decision to care about the companies success. When the company wins, they win.

Motivational Quote: Successful Hire

Helping-hand3

“You have the greatest success when you hire the right person – the one with the right character.” – Rob MacLeod, Master Sailor, Speaker, Trainer and Author of  the book From Landfalls to Legacies”

Motivational Quote: The Value of Challenge

“Challenge is one of the greatest human motivators.” -Jim Harris, Speaker/Author http://www.jimharris.com/

Motivational Quote: Courage to Risk

“You cannot discover new oceans unless you have the courage to leave the shore.” – Andre Gide